YANTRA DESIGN
A comprehensive brand identity and design system created to establish Yantra Design as a modern, innovative, and trustworthy engineering design company. The project focuses on visual consistency, brand positioning, and a professional digital presence.
services
Brand Guideline
client
Yantra Design
year
3 – 4 Weeks
Design
Suzanne Smith, Johan Weil
category
Engineering & Industrial Design
Development
Logo, Typography, Colors, Brand Assets
The solution was to develop a clean and scalable brand system centered around modern typography, bold colors, geometric layouts, and an industrial-inspired visual identity. Every element was designed to strengthen brand recognition and ensure consistency across all customer touchpoints.
The Challenge:
Building a distinctive brand identity for an engineering company required balancing technical expertise with a modern visual language. The challenge was to create a system that communicates innovation, precision, and reliability while remaining consistent across digital and print applications.
After a series of stakeholder interviews, we knew there was a desire to do something bigger. Beyond talking about product features, we tapped into a universal, undeniable truth by centering our focus on the customer—and why Splice started out in the first place.
Whether you’re an industry legend or a first-time producer, sound is where it all starts. Our campaign celebrated sound as the catalyst for creation and encouraged artists to start with what moves them the most.
The Idea:
A campaign that serves as a celebration of sound—and positions Splice as the place to find yours.
The Impact:
The final brand guideline provides a complete visual framework that helps maintain consistency across marketing materials, presentations, digital platforms, and future brand communications. It creates a strong professional identity that reflects Yantra Design’s engineering excellence.
Tapping into the audiovisual
Of course, a campaign about sound required a thoughtful focus on the sonic side of the creative as well. From bespoke textural soundscapes to intricate samples, we ensured that this campaign wasn’t just a visual experience — but one that could resonate in an audiovisual way.
